Telegram x UFC

For Telegram, I edited the main global launch film alongside three additional social pieces, delivered across four platform-specific formats. The project came with tight timelines and high expectations, requiring fast turnarounds without compromising polish, pacing, or story. This launched their Telegram Gifts series with the UFC.

First, starring former UFC lightweight champion Khabib Nurmagomedov, this was a genuinely meaningful project for me on a personal level. I’ve followed MMA for nearly two decades — even relocating to Las Vegas in 2017 to be closer to the fight world — so collaborating on a campaign featuring an athlete of Khabib’s stature felt full-circle. A demanding but rewarding production, and a rare opportunity to merge personal passion with commercial work.

For Telegram, I edited the main global launch film alongside three additional social pieces, delivered across four platform-specific formats. The project came with tight timelines and high expectations, requiring fast turnarounds without compromising polish, pacing, or story. This launched their Telegram Gifts series with the UFC.

First, starring former UFC lightweight champion Khabib Nurmagomedov, this was a genuinely meaningful project for me on a personal level. I’ve followed MMA for nearly two decades — even relocating to Las Vegas in 2017 to be closer to the fight world — so collaborating on a campaign featuring an athlete of Khabib’s stature felt full-circle. A demanding but rewarding production, and a rare opportunity to merge personal passion with commercial work.

After the success of this campaign, Telegram continued the UFC Strike Gifts series with iconic fighters such as Israel Adesanya, Charles Oliveira, Leon Edwards, Merab Dvalishvili, Alexandre Pantoja and current titleholder Khamzat Chimaev.

Above is a photograph of the re-size edit of Hall of Famer Jon Jones. Great experience, this was one of my favourite projects during my time with 3 Heads Agency.

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